Why PR, and who is Lynda?
The Hack Your Own PR program is designed for businesses looking to establish their brand, reach new audiences, build trust and credibility, and gain visibility in national media outlets without breaking the bank. Led by Lynda Williams, a publicist, coach and PR mentor with over 18 years of communications know-how, the program offers a personalised and intimate online learning experience. Participants will learn how to effectively DIY their PR, gain direct access to media, and secure real results.
Save $$$
Agency fees $5K, monthly
Hack Your Own PR $3750, once
The Hack Your Own PR Program
→ 4 x 90-minute live theory sessions
→ 2 x private strategy sessions
→ 4 x live calls with leading journalists, news presenters, and producers from leading outlets
→ 4 x 20-page homework workbooks with detailed tasks and background to embed the media theory
→ Email and WhatsApp support throughout the program with Lynda
→ Access to a library of templates and resources including media bios and pitches
Your investment
Save thousands of dollars in agency fees and learn how to PR your own business.
What you’ll learn
Over the course of 9 weeks, dive deep into 4 modules.
Meet the experts on the program
Lynda Williams
PR Expert, Mentor and Coach
Lynda is a highly skilled publicist, PR mentor, coach and storyteller with a passion for helping businesses effectively share their stories. For the past 9 years, she has successfully run a lifestyle PR and Communications Agency in Singapore, launching everything from luxury hotel brands to small niche businesses with interesting stories. She is highly adept at getting to the heart and soul of a brand and extracting what makes them unique and powerful in today’s world, and as a result, many of her clients have gone from startup to cult status in a matter of months. Her clients are regularly featured in prominent media outlets such as Straits Times, Business Times, Vogue, Tatler, and Channel News Asia. In light of the rich and diverse entrepreneurial community in the Singapore business landscape, Lynda is excited to bring her latest initiative, Hack Your Own PR, to support small businesses and founders in navigating their own PR and securing local and international headlines, without the need for expensive PR retainers.
Jo Upcraft
Editor, ANZA Magazine & Contributor, Asian Scientist
Jo is a lifestyle journalist with over 20 years’ experience editing and writing content for international women’s magazines, newspaper supplements and digital platforms in London, Dubai and Asia. She has fulfilled positions including Editor-in-Chief (Cosmopolitan, VIVA), Contributing Editor (YOU magazine at The Mail on Sunday), Lifestyle Editor (Top Sante, Fabulous magazine at The Sun) and has been a freelance writer across global brands including Elle, Red, Grazia, Glamour and Vogue Brides. Local brands she has written for include Hong Kong’s Style magazine (SCMP), Expat Living SG & HK, Honeycombers SG and Asian Scientist. She was the Content Editor on digital platforms Lightfoot Travel and The Soothe. Today, Jo is the Editor of ANZA magazine and website and also contributes to other outlets including The Asian Scientist.
Anisa Menur
Editor, e27
Starting her career as an intern at the United Nations Information Centre (UNIC) Jakarta, Anisa Menur Maulani has had previous experience in public relations and advertising before entering the world of journalism. She joined e27 as a junior correspondent in 2015 and worked her way up to the Editor of Southeast Asia’s most popular tech media outlet and has a knack for teaching our students how to be a stellar contributor.
Grace Ma
Contributor
Grace has extensively covered the business, lifestyle and travel beats for over a decade and is equally adept at eliciting candid soundbites from multinational CEOs and Michelin-starred chefs as she is in capturing the spirit of a destination. She contributes to top publications including CNA Luxury, Travel+Leisure (SEA), Straits Times, The Peak and Tatler Dining and enjoys discovering hidden gems in the most unlikely of places.
Chris Dwyer
Journalist
Chris Dwyer is a British freelance food and luxury travel writer, contributing regularly to respected platforms including CNN.com, Travel + Leisure, CNBC, BBC Travel, Robb Report US, The South China Morning Post and Channel News Asia. From helicopter tours in Bhutan to visiting remote islands of Micronesia, dining at the world's best restaurant to chronicling the food eaten by domestic helpers in Hong Kong, he endeavours to celebrate a destination's unique cultural context.
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Trusted by 300+ businesses
“Lynda's Hack Your Own PR course has been a most rewarding deep-dive into the world of PR.
Lynda brings to the class top-notch expert knowledge, a keen perception of the PR needs and constraints of small businesses, and a connection to prominent names in the media industry. Because of this, I am now looking forward to a magazine feature with a luxury publication, a video shoot of my shop and district, a visit by a veteran journalist, and an opportunity to contribute an article. It is amazing how practical and rich my take-away from the training has been.”
Eugene Yip, Co-Founder, Onlewo
Eugene Yip, Co-Founder, Onlewo
"The Hack your own PR course with Lynda gave me the confidence and the know-how to reach out to different publications in Singapore and it worked! I was featured in three different media outlets before even finishing the course.”
Isabel Galiano, Health & Cancer Coach
Isabel Galiano, Health & Cancer Coach
"Lynda has an incredible knowledge of the PR landscape in Singapore. I was interested in getting insights into the local media, advice on how to build strong relationships with Singaporean journalists adn tops on local consumer behaviour. Lynda was able to answer all my questions and more. She gave me valuable advice on PR top trends in Singapore and explained some of the challenges PR pros face when trying to cut through the noise to get coverage for their clients. Businesses are lucky to have you!"
Fernanda Nidecker, PR & Marketing Strategist
Fernanda Nidecker, PR & Marketing Strategist